Mumbai (Maharashtra) [India], April 12 (ANI/Mediawire): The idea of providing every peak time traveller with a dependable commute option is now possible with Rapido Bike Taxi. It is accessible, convenient, affordable and safe. Here’s why it can work swiftly for you too…
Innovation is truly need-of-the-hour in the lives of Indians who are peak time travellers. Especially, when it can reduce commute time from office to home considerably in a smart, safe and affordable manner. Rising to the occasion is Rapido – India’s first and fastest-growing Bike Taxi app with a mind-blowing reach of more than 25 Million+ app downloads. With operations in more than 100 cities in India, Rapido is all set to revamp the way an Indian commutes safely.
To heighten the awareness quotient amongst commuters, Mirchi RJs invited listeners to a fun session with rapid-fire vox pop (a quick Question and Answer session) on their social media handles. The session was highly interactive and followers were asked to answer in ‘Oh’ or ‘No’ on the idea of unbelievably fast, smart commute and preferred way of getting around the city.
Making the listeners appreciate the ease of booking a Bike Taxi, Mirchi RJs gave away cue points on how the Rapido app works seamlessly on the mobile phone. At any time, a commuter wishes to book a ride, she /he can do so on the Rapido app as a quick slot prompts the rider (called ‘Captain’) to swiftly arrive at the location. The most user-friendly part that the Mirchi followers loved about Rapido Bike-Taxi was the unbelievably low fares. The base fare is just Rs15 and Rs3 gets added at every kilometre of the comfortable ride. Amazing, isn’t it!
Preeti Nihalani – Chief Revenue Officer, Mirchi says, “Mirchi’s 170+ RJ network pan India with 9 Million Instagram and 10 Million Facebook followers has a profound city connect. Each Mirchi RJ is a hyper-local influencer with a huge following of listeners and social media viewers. As the fans truly relate to Mirchi RJs to tackle their day-to-day concerns via radio and social media, the Rapido Bike-Taxi campaign’s live interaction with commuters seeking answers in ‘Oh or No’ about endless waiting time at bus stops, connectivity from home to office etc. turned out to be very insightful. Mirchi RJs’ social media buzz has been very encouraging, giving a clear indication that Rapido Bike-Taxis can set a need-of-the-hour trend.”
Safe, hygienic and professional to the core, the Rapido-Captains are validated to start helping with commutes only after submission of the required documents. The verification process is stringent and this ensures safer commutes. Users can choose between motorcycles, scooters, or e-bikes (no vehicle can be older than the Year 2010) to keep low emissions and pollution in check too.
Creating high traction on social media, the most delightful part of the awareness build-up by the Mirchi RJs was the foot-tapping rap jingle ‘Go Ohh with Rapido‘.
Rapido – Head of Marketing, Amit Verma says, “The main objective of the #GoOhhWithRapido campaign was to drive awareness among our TG by bringing forward the value proposition and use cases around the benefits of using a Bike Taxi. Since we touch more than 15Mn lives across 100 cities, we needed a platform that would help us with such an expansive outreach. Radio Mirchi was the perfect radio partner to reach and engage audiences across our targeted markets in Bangalore, Hyderabad, Chennai, Delhi, and Jaipur.”
Creatively curated with glimpses from the life of an Indian commuter, the first part shows an unhappy office-goer who is waiting endlessly at the bus stop and then comes the Rapido-Captain to pick him up. Another clip shows a woman arriving from a metro station and getting a bike ride on time to reach home safely. The third case is of Rapido-Captain helping an employee, who is late for the office, to reach the office 10 minutes earlier, making the employee and the office security guard and colleagues ‘Go Ohh with Rapido‘ and the convenience it provides while travelling through traffic. Then the last clip is of a young couple that finds quality time together because the husband could reach home within a short span of commute time from the workplace.
Mirchi followers could genuinely relate to these life moments and absolutely loved the jingle ‘Go Ohh with Rapido‘. Millions of followers of the Mirchi RJs expressed a desire to check out Rapido Bike Taxi rides and embrace the new lifestyle trend of Bike-Taxi service for a day-to-day commute.
Take a look at the amazing TVC. Here’s the link: https://www.youtube.com/watch?v=7eoSgU3PWXc
More Glimpses of the Campaign
https://www.instagram.com/tv/CNHM1xNgrj1/?igshid=o4wmn1lw7xx5
https://www.instagram.com/tv/CNHbkhgH6rC/?igshid=1ovwj1sk6xs30
https://www.instagram.com/tv/CM6K63FjCX9/?igshid=1uwt3qm0jffd0
https://www.instagram.com/tv/CM6PhEvAvGy/?igshid=19q7h7bpng4s
https://www.instagram.com/tv/CM6OKlfHXPB/?igshid=c7g27unww8r4
Available on Android and IOS devices, simply download Rapido Bike-Taxi app on your smartphone and enjoy hassle-free commute in a safe, convenient way.
This story is provided by Mediawire. ANI will not be responsible in any way for the content of this article. (ANI/Mediawire)
